Our Story

We’re Idea 11.

Idea 11 was founded in December 2009, where we saw a gap in the market for a forward thinking IT consulting company that put customer's needs first. Since then, we've grown to a team of over 50 people, focused on full stack Digital Transformation, become a leading AWS Consulting Partner and collected a bunch of awards.

We exist to help our customers do their IT better.

We believe that every organisation needs to embrace what's possible in today's digital age - to empower their people, to make the challenges of today disappear and to make new things possible.

We're a values driven company. We're led by our values, and strive to embody them in everything we do. They're our standards as a team, our promise to customers and form a core part of who we are.

We're often asked what Idea 11 means. Our name reflects our consultative, collaborative approach. We work together with our customers when working out solutions - and sometimes the first idea on the whiteboard isn't the right one. Many times it might be the eleventh.

Our story is still being written. We're on a mission to be one of Australia's leading IT consulting companies, delivering real outcomes for our customers. That's what gets us out of bed in the morning. Making IT better and digitising Australia.

Whether as a customer, partner or as part of our team, we'd love for you to join us. Let's hang out on the leading edge together.